Followings are some of the latest trends that will keep the eCommerce website development alive in the coming years.
We have seen how customer experience has taken centre stage in the past few years. eCommerce website owners have been trying to put navigation menus everywhere on the website. Smooth navigation is crucial for having a highly-recommended user experience, but it should be done strategically.
With designers, who have already started working on animated navigation menus, all ordinary eCommerce navigation techniques seem to have been discontinued. In 2022, we will see a new stream of AI-enabled site searches gaining popularity. It will streamline the user journey and developers can easily integrate this with highly compatible APIs.
- Interactive Animated UIs Will Take Centre Stage
This year, we will see a more creative approach to showcase the products with appealing animated features. Currently, most web designers are using cosmetic effects and other components, but they will soon make a shift to animated web UIs.
It will aid in creating a more immersive customer experience, zoom into product details and revamp the product display to build fantastic web page transitions.
- Smart Content For Better Experience
The increased popularity of web applications seems to pave a better path for mobile-centric eCommerce website development services. As far as cross-device compatibility is concerned, smart content will address this issue. Currently, most web developers are using lazy loading and similar approaches to tackle this, but this will give a better escape to this.
Smart content load is among the most awaited UI trends to boost eCommerce website development speed.
- Contextual Advertising Will Be On Rising
Online ads have transformed so much over the past years, mainly for the eCommerce industry. With the rise of contextual and programmatic advertising, we are certain about a few changes in eCommerce website development in India.
While this new trend comes in handy for the eCommerce owners to target a large audience, context advertising will demand eCommerce website development companies upgrade their resources.
- AR and VR For Better Product Visualization
With Apple and Google introducing AR Kit and AR Core respectively, there is space for Augmented and virtual reality in the eCommerce industry as well. This year, we will see a rise in eCommerce owners adopting AR/VR to ensure better product display and visualisation.
With real-time interactions, augmented reality and virtual reality together will create a better online shopping experience like a physical store.
- M-commerce (Mobile Commerce)
As per the data, there will be around 7.26 billion mobile internet users in the world by 2025. With mobile becoming a preferred medium to access websites and apps, thinking about the mobile experience is crucial for eCommerce website development companies.
As more and more eCommerce developers are coming up with unique approaches to simplify mobile-centric e-Commerce development, it will keep eCommerce websites alive for the next two to three decades.
We have been using chatbots for a few years now, and for all the good reasons. As it stands, the future of eCommerce website development lies in technology, chatbots and personal assistants will be the foundation stones of this transformation.
If the eCommerce industry adopts these trends, it is vital that the figure of eCommerce website development in India will be bright and thriving.