SEO and Lead Generation go hand-in-hand like peanut butter and jelly sandwiches. Lead generation through SEO is fast and inexpensive compared to other channels. Apparently, organic SEO for lead generation is not a gravy train. It requires a well-thought-out strategy that focuses on both improving your website traffic and generating leads.
At this point, you may be wondering how to generate leads through search engine optimization? What is the importance of SEO in digital marketing and lead generation? How to generate leads through SEO? Need not to worry because we are here to help. We will cover everything to give a clear and concise understanding of the lead generation and SEO.
As the term suggests, SEO is a process of refining your web pages following the ranking regulations given by search engines like Google and Bing. This process of editing and adjusting different aspects ultimately improves your ranking on SERPs. With the right SEO strategies implemented to your business website, you appear at the top search engine results. The goal here is to increase organic traffic to your website. But SEO alone is not enough.
Leads are crucial for any business to survive and grow. SEO and Lead Generation work together to cultivate an interest in your products & services to drive constant leads. Since SEO takes nearly 65% of increased sales, revenue, and business growth, it is implemented in the first place. Lead Generation strategy is implemented next when your website has steady traffic.
SEO generates leads, but only when your website appears in the top search engine results and you’ve strategically targeted keywords.
No other approach aligns your business with customers as SEO does. Any query, solution, or result, whatever they are looking for comes with organic searches. When you tap into search engine optimization, you create web pages fully aligned with your consumer’s needs across the sales funnel.
Moreover, you can use content to engage and trigger your users to take action and nurture leads throughout the purchase funnel. Unlike other lead generation channels, SEO complements your lead generation efforts by driving organic traffic to your website or driving awareness.
Furthermore, studies have suggested that leads driven through SEO increase brand loyalty and improve customer lifetime value. Arguably, SEO is a better option for lead generation at a controlled cost.
People these days rely on search engines to feed their curiosity. It might be for shopping, ordering food, tracing an address, or they may be looking for educational information. Whether you’re a startup or an established company, you’ve likely been told about using SEO. But why? What are the benefits, and is it worth your money? Besides lead generation, it can do wonders for your online business. Take a sneak peek into the importance of SEO for small businesses as well as big enterprises.
Do you know 53.5% of all web traffic is driven through organic searches? Furthermore, 67% of marketers claimed that most qualified leads come from SEO-engaged customers. One of the biggest benefits of SEO is that it promotes organic website traffic (leads), which is more likely to convert.
Build Better Relation & Trust
Claiming the #1 spot at SERP is directly associated with your brand authority. The higher your rank, the more customers will trust you. But, better client relations and trust come at the cost of ensuring all technical elements, such as page speed, backlinks, etc., are right on track.
Improve Customer Experience
Talking about your web experience, a core element of search engine optimization works separately on optimizing user experience. Since Google and other search engines consider user experience an essential ranking factor, it pushes businesses to focus on page speed, easy navigation, and appealing graphics, improving customer experience.
Unlike PPC and other methods, SEO delivers results that last long. It improves your search ranking, allowing people to trust you and making your brand more valuable. Moreover, it promotes organic traffic, which is fruitful around the year. SEO enables you to build brand value that never fades.
Besides these, the importance of SEO in digital marketing is measured through its ROI. Talk about return on investment; the average ROI of SEO is $2.75 on $1 invested, making it a preferred option for small businesses for lead generation.
Here is how to effectively utilize your SEO campaign to boost lead generation and ultimate business growth.
Create Call to Action Content
A creative, action-packed, and adrenaline-rushing content never goes out of trend. When there are hundreds or even thousands of businesses competing on the same keyword, unique and quality content can make a huge difference. When it comes to lead generation through SEO, frame your content as per the sales funnel.
Align With the Searcher’s Intent
Most businesses make a common mistake, not targeting the right audience. If your goal is to get business from the audience, you’ll have to start thinking of their mind and identify their needs. Once you learn to think like a user, you successfully finish the first step.
Invest In Quality Backlinks
Backlinks are like jack from another web page, showing they trust you. Search engines use them to increase a website’s rank, authority, and popularity. The more backlinks a website will have, the higher its position on the search engine, bringing 100% organic leads.
Driving leads through SEO is not a big deal, but it requires thorough planning and well-thought-out keyword research, content strategy, technical SEO, and much more. From our point of view, opting for a professional SEO company in India is the right choice for small businesses that are expanding their business.
Building an SEO lead generation strategy will not just strengthen your ongoing marketing efforts but also help to have a future-proof opportunity to gain new leads. If you are afraid of handling all this yourself, PixelMatrix can help with comprehensive SEO services in India. Schedule your consultation now!