If you want the users to like and engage with your products, you should start with a clean, functional, interactive business website. As far as engagement and attractiveness are considered, the front-end development of the website is crucial. Whereas an excellent front end brings user-driven outcomes and enhances security, a distorted website UI can create a dull appearance or even drive away the business.
Since on-page SEO holds 35% of any digital marketing campaign, a basic understanding of front development is a key to mastering the field. Moreover, quality frontend web development is integral for the businesses purposes such as client relations. Therefore, front-end development companies are in hot demand.
Whether you are a frontend developer or a marketing agency, we will discuss five industry-based practices to boost your frontend web development process. Let’s first understand the frontend development, what it is exactly.
Besides ensuring user experience and efficient use of the website’s graphical interface, front-end developers have many other things under their belt. Initially, frontend developers ensure that the website is usable across different devices, regardless of screen size and operating system. It is the frontend developer who ensures that the website runs smoothly and delivers high-performance across all devices, regardless of their OS.
A majority of businesses fail to deliver a satisfactory user experience. Slow loading speed and lack of engagement are crucial factors, but poorly optimized front-end (UI & UX) are at the top.
So, regarding amplifying your efforts and making your website good in terms of visuals and conversions, we have put down the five best practices to build a robust front-end architecture that delivers an unmatched customer experience.
Limit or Minimize the Number of Server Calls
Typically the more calls your frontend makes to the server, the longer it takes to load. Since every call undergoes a complete communication cycle before rendering the page, you can limit or reduce the number of calls to the server. You may look for professional front-end web development services for this task, but try the following tricks to boost your page load.
- Try CSS Stripes
- Limit Third-party Plugins
- Avoid Broken Link
Eliminate Unnecessary Custom Fonts
Though custom fonts add personalization to your website, they come at a huge performance cost. Custom font files can be pretty large. This affects the speed of page rendering, slowing downloading speed. Wonder how to prevent it? Here is how a front-end web development company will resolve this.
- Convert Fonts to efficient format
- Subset fonts to eliminate unused code
- Enable preloading of fonts, explicitly required by the page
You can make a huge difference in your website’s loading time simply by compressing these files using either of the following methods.
- WinZip or more
To improve your front-end development, you can try the Lazy Loading technique. Lazy loading improves front-end (such as images, content, and other graphics) loading time to a great extent.
Lazy loading lets web pages load the necessary content first and loads the rest when the user needs it. Apart from Lazy loading, you can try Native Lazy Loading or blurred image effects. They all work similarly.
Does it seem like a lot to do on your own? You can simply hire a professional front-end web development company. From UI/UI to page speed, or else, they will handle everything like a pro.
Since all revenue is generated from the client, customer experience is essential. A well-thought-out front-end development helps gain customers’ confidence and makes them use your website smoothly and interactively. However, the benefits of having a good front-end development are not limited. It includes the following advantages.
Remarkable First Impression
In this ever-evolving digital world, a business’s website is the first point of interaction and puts the first impression on the customer. An attractive website with strategic graphics and content placement is far better. That’s what a front-end developer does.
An excellent business website includes logos, products, designs, and otter elements with a strategically planned branding campaign. But, all your branding efforts will go in vain without an attractive and engaging landing page; that’s where the front-end comes into play.
Build Customer Trust & Confidence
Customers encounter many websites with poor graphics, run time errors, slow loading, and other issues. With broken trust and confidence, when they see a website with impressive graphics, easy navigation, and clean layout, they put all their trust and also spread the word about the products & services.
You cannot count on your regular developer for a business website with well-organized graphics and interactive visuals. Since 80-90% of the end-user experience ties with response time and front-end components such as image, styling, scripts, content, and other graphics, you must partner with a professional front-end web development company.
Ready to improve your customer experience and boost conversation? PixelMatrix can help with comprehensive front-end web development services. Schedule a free online consultation today!